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India's Automotive Landscape Transforms with Launches in 2025

August 2025 marks a pivotal moment in India’s automotive history, with luxury marques, EV disruptors, and mainstream brands unveiling a record 10+ new models. This unprecedented launch frenzy—headlined by Mercedes-Benz, VinFast, and Mahindra—signals fierce competition across segments and accelerates India’s electric mobility transition 148.

1. Luxury Segment: Performance Meets Refinement (Mercedes-AMG CLE 53 Coupe)

  • Price: ₹2 crore (ex-showroom)
  • Power: 449hp 3.0L twin-turbo inline-6 mild-hybrid
  • Performance: 0-100kph in 4.2 seconds, 250kph top speed
  • Features: Panamericana grille, quad exhausts, 11.9-inch touchscreen, and AMG-specific Alcantara interior 41012.

2. Volvo XC60 Facelift (Launched August 1)

  • Price: ₹71.9 lakh (ex-showroom)
  • Upgrades: 11.2-inch Snapdragon-powered touchscreen, diagonal-slat grille, Level 2 ADAS
  • Powertrain: 250hp 2.0L turbo-petrol mild-hybrid with AWD 51012.

3. Electric Revolution:VinFast & Mahindra Lead Charge VinFast VF7

  • Price: ₹30–35 lakh | Variants: 204hp FWD (450km) / 350hp AWD (431km)
  • Tech: 15-inch infotainment, panoramic sunroof, 7 airbags, and ADAS.
  • Strategy: First of 34 dealerships operational in Gujarat; local assembly planned
  • VinFast VF6 (Late August) Price: ₹18–25 lakh | Range: 480km (59.6kWh battery)
  • Target: Mass-market EV segment rivaling Tata Nexon EV.
  • Mahindra Vision Concepts (August 15)
  • Models: Four electric SUVs—Vision S (Scorpio EV), Vision T (Thar EV), Vision SXT (utility pickup), Vision X (XUV 7e).

4. Affordable Mobility: Renault’s Budget Champion Renault Kiger 2025 Facelift

  • Price: ₹6–10 lakh
  • Updates: Refreshed exterior, enhanced cabin tech
  • Engine: 1.0L petrol, manual/automatic options .

5. Market Impact & Industry Outlook

  • SUV Dominance: 6 of 7 August launches are SUVs, reflecting 74% of 2025’s upcoming models.
  • EV Expansion: 12+ electric models slated for 2025, including Tata Sierra EV and Maruti e-Vitara.
  • Premium Surge: Luxury/EV segments now comprise 40% of new launches, up from 25% in 2024.
Model Launch Date Price Range (₹) Segment
Volvo XC60 Facelift Aug 1 71.9L Luxury SUV
Mercedes-AMG CLE 53 Aug 12 2 Cr Luxury Coupe
Mahindra Vision Concepts Aug 15 NA Electric SUVs
VinFast VF7 Aug 18 30–35L Electric SUV
Renault Kiger 2025 Aug 23 6–10L Hatchback
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Expert Analysis

"August exemplifies India’s automotive inflection point," says Auto Analyst Riya Mehta. "Luxury brands are tapping into rising affluence, while VinFast’s entry pressures legacy OEMs to accelerate EV infrastructure. Mahindra’s concepts could redefine affordable electric SUVs" 411.


What’s Next?

September will see Maruti e-Vitara (₹17–22.5L) and Tata Punch facelift, but August’s launches set the tone for India’s EV ambitions and premium market aspirations. With festivals around the corner, automakers are all-in for the 2025 sales surge

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