Revolutionizing the Mid-SSUV Segment with Cutting-Edge Technology, Multiple Powertrains, and Premium Features
In a landmark event for the Indian automotive industry, Maruti Suzuki India Limited has unveiled the all-new Victoris SUV, a vehicle designed not only for domestic consumers but for global markets. This strategic launch marks a significant milestone for the country's largest carmaker as it strengthens its position in the highly competitive mid-SUV segment while targeting exports to over 100 international markets .
The Victoris, whose name derives from the Latin word for 'victory', represents Maruti Suzuki's comprehensive approach to addressing the evolving needs of modern consumers. With its tagline "Got It All," the vehicle promises to deliver a blend of futuristic design, advanced technology, comprehensive safety, and multiple powertrain options .
1.Design Excellence: Blending Futuristic Styling with Functional Elegance
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The Victoris boasts a striking exterior design that commands attention on the road. Its chiselled body form incorporates a distinctive wraparound design language that lends the vehicle a performance-inspired character. The front features slim LED headlights connected by a subtle chrome ribbon, while the blacked-out lower half creates a bold contrast. The rear is characterized by connected LED tail lamps arranged in a scattered glow pattern—a first for any Maruti Suzuki vehicle currently on the market .
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Dimension and Proportions: Measuring 4,360mm in length, 1,795mm in width, and 1,655mm in height with a 2,600mm wheelbase, the Victoris is positioned between the Brezza and Grand Vitara in Maruti Suzuki's lineup. This sizing strategy offers consumers a more spacious alternative to the Brezza while maintaining pricing accessibility compared to the premium Grand Vitara .
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Color Options: Buyers can choose from ten distinctive color options, including three dual-tone and seven monotone finishes. The palette introduces two new shades—Mystic Green and Eternal Blue—alongside existing options like Arctic White, Splendid Silver, Sizzling Red, Magma Grey, and Bluish Black .
2. Powertrain Options: Catering to Diverse Customer Preferences
Understanding the varied preferences of modern consumers, Maruti Suzuki has equipped the Victoris with three powertrain options, including environmentally friendly technologies:
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Mild Hybrid System: The 1.5L K-Series Dual Jet Dual VVT petrol engine with mild hybrid technology produces 103 horsepower and 139Nm of torque. It offers a fuel efficiency of 21.18 km/l with the manual transmission and 21.06 km/l with the automatic transmission .
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Strong Hybrid System: The 1.5L strong hybrid unit delivers 92.45 horsepower and 122Nm of torque, paired exclusively with an e-CVT transmission. This variant leads the lineup with an impressive fuel economy of 28.65 km/l, making it an attractive option for efficiency-conscious buyers .
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CNG Technology: In a segment-first innovation, the S-CNG variant features an underbody CNG tank design that preserves boot space while delivering an exceptional fuel economy of 27.02 km/kg. This engineering marvel addresses a longstanding compromise associated with CNG vehicles .
Victoris Powertrain Specifications
| Specification |
1.5L Mild Hybrid |
1.5L Strong Hybrid |
1.5L CNG |
| Displacement |
1462cc |
1490cc |
1462cc |
| Max Power |
103 HP @ 6000rpm |
92.45 HP @ 5500rpm |
89 HP |
| Max Torque |
139Nm @ 4300rpm |
122Nm @ 3800-4800rpm |
Data Not Available |
| Transmission |
5MT / 6AT |
e-CVT |
5MT |
| Fuel Economy |
21.18 km/l (MT), 21.06 km/l (AT) |
28.65 km/l |
27.02 km/kg |
For adventure enthusiasts, the Victoris offers an ALLGRIP Select 4WD system paired with a 6-speed automatic transmission and paddle shifters.
This system includes a Multi-Terrain Mode Selector with Auto, Snow, Sport, and Lock drive modes, along with Hill Descent Control for challenging terrains.
3. Technological Prowess: Creating a Digital Sanctuary
The Victoris represents Maruti Suzuki's most technologically advanced vehicle to date, featuring an impressive array of digital and connected features:
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Immersive Infotainment: The centerpiece of the cabin is a 25.65cm (10.1-inch) SmartPlay Pro X touchscreen infotainment system with wireless Apple CarPlay and Android Auto compatibility. The system includes an integrated app store with over 35 applications, Alexa Auto Voice AI with 35+ features, and over-the-air (OTA) update capability .
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Premium Audio Experience: In a segment-first, the Victoris offers an 8-speaker Infinity premium sound system by Harman integrated with Dolby Atmos surround sound. This setup includes four speakers, two tweeters, a center speaker, subwoofer, and an 8-channel in-built amplifier to create a 'theater on wheels' experience .
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Digital Instrumentation: The vehicle features a 26.03cm (10.25-inch) fully digital instrument cluster—another first for Maruti Suzuki—with multiple display modes that provide essential driving information in a crisp, customizable format .
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Ambient Lighting: Adding to the cabin's ambiance is a 64-color customizable ambient lighting system that allows occupants to tailor the interior mood to match their preferences .
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Connected Car Technology: The next-generation Suzuki Connect system offers over 60 connected features, including eCall, maintenance notifications, parking brake status, and Suzuki Navigation with 'Send Trip To Car' functionality .
4. Comprehensive Safety Systems: Setting New Standards
In a significant departure from historical perceptions, Maruti Suzuki has positioned the Victoris as a benchmark for safety in its segment:
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Advanced Driver Assistance Systems: The Victoris marks Maruti Suzuki's debut in Level ADAS technology in the Indian market. The system includes over 10 intelligent features such as:
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Automatic Emergency Braking
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Adaptive Cruise Control with Curve Speed Reduction
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Lane Keep Assist
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High Beam Assist
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Rear Cross Traffic Alert
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Blind Spot Monitor with Lane Change Alert
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Passive Safety Systems: Standard across all variants are six airbags, along with all-wheel disc brakes, a tire pressure monitoring system (TPMS), and an auto 360-view camera activation with front and rear parking sensors .
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The vehicle also incorporates the Arena Safety Shield, which includes Electronic Stability Program (ESP), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, reverse parking sensors, 3-point seat belts with reminders, and a 3-year/100,000 km warranty for added peace of mind .
5. Market Position and Competitive Landscape
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The Victoris enters the highly competitive mid-size SUV segment, directly challenging established players like the Hyundai Creta, Kia Seltos, Skoda Kushaq, and Volkswagen Taigun . Industry analysts view this launch as crucial for Maruti Suzuki's strategy to regain market share amid continued weakness in its traditional strongholds—the mini and compact segments .
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Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, emphasized the vehicle's strategic importance: "We are confident the Victoris with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With Victoris we are strengthening our SUV portfolio and our overall market share" .
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The company has invested approximately ₹1,240 crore in the development of the Victoris, underscoring the significance of this model to its global strategy .
6. Global Ambitions: Exporting Indian Manufacturing Excellence
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While designed specifically for Indian market preferences, the Victoris has been developed with global standards in mind. Maruti Suzuki plans to export the vehicle to over 100 countries, strengthening India's position as a manufacturing hub for international markets .
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Production will be based at Maruti Suzuki's Kharkhoda plant in Haryana, which will serve as the global manufacturing hub for this model . This export strategy aligns with Suzuki's broader global approach to leverage Indian manufacturing capabilities for international markets.
7.Booking and Availability
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Maruti Suzuki has started accepting bookings for the Victoris through both online channels and Arena dealership networks across India with an initial payment of ₹11,000 . The company has yet to reveal official pricing, which is expected to be announced during the upcoming festive season .
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The vehicle will be offered in six trim levels: LXI, VXI, ZXI, ZXI(O), ZXI+, and ZXI+(O), allowing customers to choose the variant that best suits their needs and budget .
Driving Into the Future
The Maruti Suzuki Victoris represents a pivotal moment for the Indian automotive industry. It demonstrates how a vehicle designed and manufactured in India can meet global standards while addressing the specific preferences of domestic consumers. With its blend of striking design, multiple powertrain options, advanced technology, and comprehensive safety systems, the Victoris stands poised to become a significant player not only in India but in international markets.
